Business intelligence is an effective tactic to forecast your sales and better understand the funnel, optimizing your marketing strategies. With the help of the right technologies, this strategy can help the company gain a competitive advantage and increase its growth.
You can avoid mistakes by taking action in advance and implementing commercial automation for your business.
This can be the key to developing the company and making your business stand out from the competition.
To understand more about the concept and learn how technology can develop your company’s business intelligence, continue reading this article with us.
Table of Contents
What is Business Itelligence?
Business intelligence is a set of actions based on market data processing, aiming to obtain relevant insights for business strategies.
Also known as competitive or market intelligence, this methodology goes beyond primary data, such as competitive analysis.
The area seeks to contribute to all company sectors, always focusing on customer loyalty and brand development.
For this, the intelligence sector collects data on the consumer, the market, the economy, and the products.
The team is responsible for organizing, storing, and processing all this information.
In this way, an essential basis is built to increase assertiveness in decision-making and the strategies implemented by the company.
How Does Business Intelligence Work?
Business intelligence or market intelligence is nothing more than a strategy developed by marketing and the sales sector.
To put it into practice, studies, analyses of indicators, and market information must be carried out.
This data makes it possible to start thinking about an action plan.
This strategic planning will establish the paths that must be followed for the company to achieve its goals.
To succeed, competitive intelligence needs to have well-structured process planning, demand forecasts, and trend monitoring.
Good benchmarking is also part of this operation.
What Are The Main Functions Of Market Intelligence?
Of course, each company must adapt strategic actions according to its reality, but there are some indispensable practices when discussing competitive intelligence.
If you’re asking yourself, “after all, business intelligence: what does it do?” check out a list of the top five functions in this area below:
- lead generation and qualification;
- identification of opportunities;
- market monitoring;
- monitoring of KPIs;
data collection and analysis.
In other words, market intelligence will not only collect and analyze data but will also play a key role in identifying new opportunities for business growth.
This is one of the secrets to ensuring the success of your action plan.
Following market trends and understanding how consumers react to them is critical, as is evaluating the company’s performance indicators.
The Benefits Of Having A Business Intelligence Area In Your Company
That’s because your business results can be optimized by identifying processes that work in other companies and bringing them to your team.
The functions performed by the market intelligence area bring a series of benefits to the company and go far beyond the commercial sector.
From planning more assertive marketing actions to motivating the team, strategies positively impact the brand as a whole.
So that you can understand the importance of having these practices in your business, we have listed the main advantages of the intelligence process; see below.
There Is Identification And Visualization Of Sales Opportunities
Through market research and identifying qualified leads, you can more clearly visualize sales opportunities.
According to market analysis, the data collection process makes it possible to understand the main challenges within your segment.
With this, you can act in advance, develop more robust solutions and avoid various problems in your business.
The Sales Team Has Better Results
With the correct information, the sales team knows exactly to whom and when to offer their products or services and the best solutions to use at any given moment.
In addition, salespeople can, together with the marketing team, develop strategies to increase brand awareness and thus reach new audiences.
As a result, you see a growth in sales and company profit through much more effective campaigns.
The Company Becomes More Competitive
All the structuring and benefits are explained to show how much the company can stand out in the market with competitive intelligence.
Competitiveness is one of the main characteristics of this area since it is through it that managers can identify the competition’s strengths and weaknesses.
With this, your business can develop an action plan to offer better performance, become competitive, and get ahead of competitors.
This point also contributes to the development of innovations, which can be decisive in bringing consumers to your brand.
Customer Loyalty Occurs More Easily
Loyalty is one of the main goals for most companies, but it can be a challenge for many businesses.
At this point, competitive intelligence is a great ally.
With market and consumer behavior analysis, it is possible to understand customer needs and expectations regarding the product or service presented by your brand.
In this way, it is easier to develop more assertive actions and improvements in the service and product offered.
These factors contribute to a smoother, more efficient customer retention process with positive returns.
Teams Become More Productive
Assertiveness in approaching leads also tends to make the sales team more productive.
This is because market intelligence makes it possible to identify bottlenecks in processes, and from there, it is easier to solve problems and present optimized solutions.
Another great benefit is the reduction in lead prospecting time, which is achieved by applying intelligence to your business and increasing productivity.
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