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Sustainable Marketing Write For Us

Sustainable Marketing Write For Us

Sustainable marketing promotes products designed with environmental or social consciousness in mind that are better for the planet and society. It can also mean communicating company or brand values ​​and a commitment to sustainability.

Like sustainability itself, sustainable marketing can have different meanings. Sustainability has become a priority for more brands, reflected in their marketing campaigns.

 Benefits of Sustainable Marketing Include:

  • Attracting customers, especially millennials and emerging Gen Z consumers. Research shows that Generation Z prefers sustainable brands and is willing to spend more on sustainable products. Attract and retain
  • Young workers want to work for companies that share their concerns about climate change and social justice.
  • Improve brand reputation.

 Examples of Sustainable Marketing

Brands, large and small, practice sustainability-oriented marketing. Here are some examples:

  • Patagonia has a long history of promoting sustainability, including the “Don’t Buy This Jacket” ad during Black Friday 2011 and the more recent “Buy Less, Demand More” campaign.
  • Lévi Strauss & The company’s “Buy Better, Wear Longer” campaign also encourages consumers to reuse and recycle while raising awareness about the environmental impact of clothing production.
  • LEGO is committed to making its bricks from more sustainable materials by 2030, and last fall, it released Building Instructions for a Better World as part of the Build the Change program, reaching more than 6,000 children.

Create a Product that Contributes to a Sustainable Lifestyle

Of course, another approach would be to create a company completely focused on sustainability, such as Treedom, a member of the B Corp certification, verified by B Lab for compliance with social standards, high environmental performance, transparency, and responsibility.

Treedom enables individuals and companies to donate/sponsor trees and provides an interface through which recipients can view a customized website dedicated to their trees. The “Power Your Life Differently” campaign by British company OVO Energy encouraged consumers to use renewable energy.

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Sustainable Marketing Write For Us

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